Brand Identity Development

Dare to be different

Your brand is the visual representation of your company. It should be carefully considered and become the symbol of what you do as a company and your promise to your customers. Our design team will help you create a visual identity that differentiates you from your competitors and gains recognition with your customers.

Our Approach

Make your mark

Conceptualize

At the beginning of the process, it is important to understand who you are as a company. What is the driving force behind why you do what you do? Once that is identified, our team will go to the drawing board and start conceptualizing different marks to create a logo.

Collaborate

Next, we collaborate with your team to refine the initial concepts and start to explore color combinations and typography treatments that will complement the logo. This is an iterative process to ensure your company's story is reflected within the mark.

Execute

Finally, once the primary components of your brand are established, our team will begin the process of exploring secondary design elements such as iconography and document application guidelines. These will be implemented across all of your digital and physical assets.

Related Capabilities

Let's get to work

We'd love to hear about your brand and business challenges, even if you're not sure what your next step is.