Establishing Thought Leadership Prominence Through a New Digital Identity

Meet Decentralized Future Council (DFC), a Web3 foundation composed of policymakers, researchers, attorneys, students, advocates, and change-makers that are passionate about the potential of the decentralized web. Their focus is to educate policymakers on Web3 and show potential beyond cryptocurrency.

DFC came to us looking to expand its web presence and for a website facelift that would balance the trendy nature of Web3 thinkers while being presentable to more traditional policy folks. Additionally, they needed website functionalities that would allow them to easily add content and promote events through automated feeds, making them accessible on multiple pages without manual upload/editing on each page.

In our first meeting with the DFC team, we quickly set project expectations and identified constraints. Previously, DFC hosted its website on Squarespace, and we needed to select a new lightweight CMS solution where development costs would be low but would still allow the flexibility to add new content in the future. 

Through our conversations with the DFC team, we determined Webflow would allow for the flexibility and limitations they had for the site’s new hosting platform. This project had a quick timeline, intending to reach DC policymakers as soon as they were back in session. Webflow allowed our team to work quickly to meet their tight timeline expectations while maintaining each crucial step of our defined redesign process. 

We quickly moved into a brief discovery phase where we ran a spectrum poll to align our teams on the overall design direction. Next, we created two unique mood boards for the DCF team to choose from based on our findings from the exercise. Our UI designers incorporated elements of DFC’s logo into the design to showcase the extension of their brand. In addition, we utilized their display font face, gradients with extra white space, and traditional text layouts to appeal to the web3 audience without alienating the more conservative policymaker audience.

As we entered the next phase of the redesign process, our UX designers worked with DFC to structure the new site's information architecture. From there, we created wireframes to map out the site's navigation and determined how many pages would be needed to meet DFC's content objectives.

Lastly, our developers took over to ensure that each page and page section was properly laid out and each functional interaction was added before going in for style adjustments to closely match the design.